Any marketing strategy aimed at the digital environment must focus on generating some type of conversion, from the website itself to specific actions. But how do I direct my actions towards conversion? Well, being clear about the following aspects that you must integrate yes or yes into your strategy, on your website and in all your actions: – Final objective to achieve with the action.
which does not necessarily have to be the final Outlook Email Lists conversion factor. An example to clarify: “… if my online marketing action aims to sell about 500 tickets to the Museum, the conversion or conversion indicator could also be the download of the Boucher or voucher from the landing so that it is validated at the ticket offices and make the payment, or directly purchase the tickets through my payment gateway.
Establishment of conversion indicators : every online marketing action involves interaction, therefore we must define what the conversion will be, that is, the action that we are interested in the user performing: from leaving contact information, to sharing content, making a sale, or the total number of openings of an e-mail… – Measurement and monitoring : basic in digital marketing, measuring the final results of the set objective and the designed conversion indicators; to be able to evaluate, evaluate and draw conclusions.