When implementing a content strategy, there are three concepts that must be kept in mind. These are TOFU, MOFU and BOFU. Three acronyms that explain the status of each of our contacts in the sales funnel, as well as help us plan the type of content to create. If you want to know more, below we will detail what each of these concepts consist of and how you should apply them to be successful. CTT: TOFU, MOFU, and BOFU What are they and what role do they play in a marketing strategy? Marketing Funnel: TOFU, BOFU, MOFU When we talk about TOFU, MOFU and BOFU we are referring to the different stages of a marketing funnel.
This is nothing more than the process that all customers go through from when they learn about a brand until they make their first purchase. In each phase, different Betting Email List situations occur and certain conditions arise that we must know beforehand. Do we see them?The first phase of this funnel is TOFU. This term stands for Top Of the Funnel. And as its name indicates, it is the initial stage of it. When a user has a need, they start searching for information to get answers. He is not looking for anything specific, but something that helps him understand how he can solve the problem or pain points he has.
Therefore, the ideal way to cover this phase is to create content that broadly or generically satisfies users' doubts. These contents, in turn, must be attractive to capture the attention of the largest possible audience. Keep in mind that you are not yet making the decision to buy. For this reason, it is best to share more specialized content and, if possible, in exchange for some data. For example, email and name. In this way, the contact will become a lead. And, through email marketing, we can mature the relationship to convert them into a client.