Hello, friend and entrepreneur friend. How are you? Are you ready to learn, in this video, whether using Facebook is worth it for your business? If you're curious to find out if using Facebook for your business is worth it, come with me and find out! Facebook , today, is the largest social network in the world – it has thousands of people accessing it daily, here in Brazil and abroad. Automatically, this means that, yes, there are people interested in your product and service. I'm going to show you two ways to promote your service and product and win new customers through the largest social network we have today. 1st – Build authority within Facebook I will explain this with an example, as it is much easier. Dona Maria, an artisan, builds an entire community around her on Facebook . How does Dona Maria do this? She posts a step-by-step guide on how to make a painting on a napkin, also posts several examples of crochet rugs she has produced, offers classes, hosts live shows about crochet and crafts – she builds a community of people interested in crafts around her. How does Ms.
Maria exploit this to reach more people, and consequently more sales? When I'm interested in crafts and I look for this topic, I end up finding it on Facebook – whether through a post someone shared, a video of hers, or material she posted. Then I discover it and start asia phone number list following it. One fine day, I want to gift my wife, my girlfriend, a friend or a friend with some craft. Who will I remember? Of course, from Dona Maria – that person who helped me , gave me a lot of information about crafts. Dona Maria is an authority at the center of this community. She built this community of people interested in crafts. This is what you should do with your business. You need to use Facebook to build a community around your brand. Through this, you will attract people interested in what you do. Automatically, when that person is interested in buying that product that you, in addition to helping solve problems, also have available for sale, they will remember you. This will make it much easier to win new customers . This is one of the ways – it is hard work, as you will have to produce a lot of content , help a lot of people, make time for it – so that you can achieve results.
The second way to take advantage of this mass of people who are on Facebook is: 2nd – Use advertising through sponsored links on Facebook The well-known Facebook Ads – ads within this famous platform. For you to understand this part of advertising, it works like this: it is possible to segment by age; city; tastes; type of relationship within the social network; if you like a lot of food pages, for example; or if she likes technology more. You can even segment by estimated purchasing power of the person – Facebook makes this possible. I'll give you an example of how you can use Facebook to promote your business and attract customers right then or the day after you're making the announcement: José has a restaurant . He sells Japanese food from Monday to Wednesday at lunchtime – a very specific business. José will create an ad on Facebook that runs from 10am to 1pm , because if he only serves lunch, there's no point advertising his restaurant at midnight. He should publicize it when people are going to have lunch, when they are hungry. So it would be smart of him to create an ad from 10am to 1pm. Furthermore, you can also segment by age or region, for example.