Developing a project to generate online business goes far beyond building a beautiful website that pleases the eye of the beholder. There are countless companies that invested in the digital market and were unable to achieve the desired objectives with the project. Some question why they didn't get visits to the website, others argue that despite the high traffic, sales didn't happen. But the main complaint is not being able to identify a tangible return on investment (ROI) spent on the project.
Generating business on the internet depends on a robust project, which goes far beyond the website – based on research and digital strategies. Understanding this is the first step for anyone who wants to achieve results with Digital Marketing. Understanding the market, business model and the behavior of customers who are really interested in the products or services offered is a big differentiator. This mapping depends on the collaboration of all company departments. Who buys, how do they buy, when do they buy and why? Without these answers, the chances of your project going wrong are immense.
Achieving a return on investment allocated to Digital Marketing depends on the engagement of the company as a whole. A good example whatsapp database would be a pizzeria that carries out digital marketing actions to increase the number of orders for its delivery service. But it only has one phone line and one attendant. So customers who cannot be served directly harm the results of this campaign.
Why? Digital Marketing presents the most measurable tools in Advertising. Almost all digital media have functionalities that contribute to collecting numbers – or even issuing reports with all the data and results generated through their use. One example is Google Adwords , where creating campaigns that generate results depends directly on a thorough analysis of the data captured by Analytics .
But despite delivering all the results achieved through a given advertising platform, in almost all cases, it will also charge you for any interaction it generates. This means that for each customer she takes to your company's website, there will be a corresponding charge, regardless of whether a purchase is made or not. Have you ever thought about a butcher shop spending money on Facebook to advertise for vegans? Well, that could happen.
Using the correct tools, and in the right way, depends on extensive knowledge and a lot of experience. Often, the way ad platforms are set up makes the campaign a money drain. When in fact they were developed precisely so that investments have the best possible destination. And most importantly: your campaign must be aligned with a direct objective within the website. Don't run the risk of having a visitor lost, without knowing what to do.
Therefore, in addition to the settings of the campaigns themselves, it is essential to structure your website to receive the people brought by them. Basic details such as clear and summarized texts, well-designed calls to actions, attractive and relevant images, functional clicks and precise navigation are strong points that cannot be left aside. Only then will you achieve effective conversions and capture good leads.