Retention Statistics have proven that acquiring new customers for your business is much more expensive than retaining existing ones. Retention is a crucial aspect of maintaining a smooth digital marketing funnel. When a lead turns into a successful purchase, you should always back it up with a marketing strategy that involves brand loyalty. You can offer them subscription upgrades and even discounts. Some examples of this stage of the digital marketing funnel are cross-selling , hosting retargeting campaigns, and email marketing. It's not just a matter of aesthetics.
Choosing the best website color scheme is also a matter of SEO, the psychology of a website's color scheme, and marketing. In this article, I go over the importance of choosing the right website color scheme. And how the wrong choice can cost you visitors, page views and sales. In sales and marketing there is a rule called the 3 second rule. It states that you only have 3 seconds to make a jewelry retouch service good impression. On the World Wide Web, that means your website has 3 seconds to make a good impression. If you make a bad impression, your visitors will bounce back. Google pays attention to the bounce rate . And he penalizes you if you make a bad first impression. Even if it's just a bad background color or a bad color combination.
Summary: How the Right Website Color Scheme Improves Usability and Visits How Your Website Color Scheme Influences SEO The good user experience (UX) of Google What is bounce rate and why is it important? What is Color Theory? color psychology Color psychology and marketing Site elements and your color scheme How to Choose the Best Website Color Scheme Know and understand your audience Color combinations keep it simple Conclusion How Your Website Color Scheme Influences SEO Colors Editor Image taken from Strikingly If you're creating a website for the first time - and especially if you're building your site on a platform like Strikingly - there may be some terms and expectations you don't know yet. We will address them first. Google is still the biggest search engine. According to a Statista article from October 8, 2021, it has a market share of 92.47 in June 2021. With these numbers in mind, it's clear that you have to keep Google happy if you want new customers to find you.