The application of technological resources in the maritime sector is not new. With logistics 4.0 and the constant modernization of the segment, port transport management has moved towards developing solutions that are increasingly aligned with market demands. No time to read? Click play below to listen to this content! In this article, you will learn about the fundamentals of logistics 4.0 and the criteria and aspects of modernization with regard to intelligent freight transport strategies. To talk about the solutions, innovations and related expectations, we invited Flávia Carvalho, director of Wilson Sons' maritime agency. In addition to providing answers to the most common questions on the topic, we will talk about the market and trends. Continue reading to find out more. The concept of logistics 4.0 Logistics 4.0 is a transformation movement that has been experienced by different market segments. Its concept is related to Industry 4.0, also known as the fourth Industrial Revolution. Therefore, logistics 4.0 can be defined as the massive implementation of technology in the day-to-day activities of logistics departments, including actions such as: Digitization of activities; Process automation; Data-based decision making; Agile information sharing and use of technology with the purpose of making transport management and strategies increasingly dynamic and efficient.
In this aspect, it is important to highlight that phone database the use of technology is not exactly new to the segment, as Carvalho highlights: When we talk about logistics 4.0, and this race to adapt to new technologies, it may seem that the maritime port sector was somewhat stagnant and only now needed to update itself. Those who work in the area know that this is not the case, we are constantly updating. The maritime logistics segment has always needed to transform, and the use of software is nothing new. According to the director, the segment now needs to be even more robust and ensure that a large part of operational tasks are eliminated. With the natural evolution of transport management, “we have to rely on cutting-edge technology. And the customer needs to know everything very quickly, so we need to be aligned with this market trend and transformation efficiencies at all times”, he reinforces. People and logistics 4.0 When talking about technology and implementing 4.0 solutions, we cannot fail to mention the role and relevance of people. In this context, the director highlights: We are seeing a lot of new things, and with these new things comes many challenges.

We don't just talk about understanding these technologies and new tools, but I think what impacts the most is the corporate and employee culture. We have technology, many new things, and we need to work on our culture and our people too. This is because it is necessary to gain a lot of speed to respond to the changes that are happening faster and faster, and to develop people who have this mindset of agility and change. If we talk about logistics 4.0, we need a 4.0 professional. The company's culture and the way people are dealing with these transformations say a lot about the evolution of processes and the results achieved. Therefore, the 4.0 professional, thinking in the context of logistics, needs to be agile, know how to solve complex problems, be willing to change, be flexible and adaptable to what has already happened, what is about to happen and what is yet to come. According to Carvalho, these are the great soft skills of these employees who will be increasingly involved not only in the logistics and port segment, but in all market segments that are undergoing transformation.