He learned how to write, edit, and research there. But he’s probably best known for his 1926 book The Secret of the Ages. This book sold more than 300,000 copies during his lifetime. His focus was on abundance, desire, faith, visualization, and becoming your best. He’s a legend in that field. He’s also a legend in another: Copywriting. Collier sold millions of dollars worth of books — like H.G. Well’s 4-volume “Outline of History” — on the back of his copywriting. In The Robert Collier Letter Book, he shares the direct-mail letters he wrote and explains why they were successful.
What was his secret to so many successful philippines photo editor sales letters? Before you put pen to paper, before you ring for your stenographer, decide in your own mind what effect you want to produce on your reader — what feeling you must arouse in him. ~ Robert Collier What emotion do you want to produce in your reader: Envy? Flattery? Pride? Any one of these 50? Once you’ve decided upon the emotion, then write in such a way that brings that feeling to the surface. (Of course, that doesn’t usually occur until you’ve seeped yourself in research.) 2. Show your product in use — Victor Schwab Victor Schwab (1898 – 1980) started out as a secretary for Maxwell Sackheim when Sackheim was at Rathrauff & Ryan’s.
He did such a good job improving Sackheim’s copy that he was promoted to copywriter. -order copywriter of all time.” Schwab believed in deep research. He tracked results with coded coupon ads. He tested headlines, copy appeals, copy length, layouts, calls to action, and split runs. He was a content marketer before his time, creating comics for clients like Sherwin Cody (English Classic Courses), Dale Carnegie, and bodybuilder Charles Atlas. The innovation he brought to the table was to put the product in action, as he explained in How to Write a Good Advertisement.