According to Pinterest’s Head of Product Marketing, it’s better to have a low number of highly engaged followers than a large number of followers that rarely engage, so keep this in mind as you look for new followers. Follow Your Competitor’s Followers You and your competitors share the same audience, so it stands to rule that there is a good chance those followers will follow you too! For example, if your content is about gardening, do a Pinterest search for “gardening tips” and you’ll notice there is a ‘people’ category. Click on those suggestions. Look for ‘People' category for competitors From here, go to your competitor’s followers (currently under the ‘Community’ tab) and look through their followers and follow them. You’ll find that many of them are happy to follow you back. Follow competitor followers Share Other People’s Pins Another way to gain traction and followers is to establish yourself as a source of high-quality, useful information. You can help establish this by sharing relevant Pins from others along with your own Pins.
When you share other Pins that offer useful information that complements your own brand, you can drive traffic and increase your account’s engagement. This, in turn, increases the number of impressions (views) that your own Pins receive. Many gurus will tell you that people who share only their own Pins never perform as well as those who incorporate Pins from others, and so, it’s recommended that you share relevant content from others. Here’s how Pinterest’s algorithm works. The asia mobile number list Pinterest algorithm decides what content to show more of based on engagement. If the content you share is receiving lots of saves and clicks from others (engagement), this will boost your own account’s value, and Pinterest will be more likely to show even more of your Pins. With Pinterest, it’s not JUST about how many followers you have, it’s about the overall value of your account. The goal is to have Pinterest value your account as a good source of high quality, original content. This is what will build engagement, increase impressions, and bring more exposure to your website.
Use Hashtags In Your Pin Descriptions Hashtags in Pinterest work the same way as they do on Instagram, Twitter, etc. by making it easier for people to find the content they are looking for. For example, if a Pinterest user started a search using the hashtag rosepruningtips, they would see all the ‘rose pruning tip’ related Pins. Let’s say your gardening site is called “Joan’s Garden”. If you use your own branded hashtag joansgarden along with other relevant and descriptive hashtags in your Pin descriptions, it means that a user could find all your content simply by clicking on your branded hashtag. Note: It’s recommended that you add hashtags to the end of your Pin descriptions. Join A Group Board To Get Added Exposure Group boards are a great way to increase traffic. A group board is owned by one person, but they allow other pinners to contribute to that board as well. You can request to join a group board by contacting the owner, and once accepted, they will send you an invite that allows you to post your own Pins to their board. The bonus about pinning to group boards is that they already have followers and traffic.