You may wonder how important SEO work is for brand branding. Or how to strengthen brand branding with SEO? When we want to buy something or find out more about a subject, what is our first action? Search on Google, of course! When it comes to purchasing, the search engine has become a true talisman of modern times, helping us compare prices, services, qualities and defects so that we can make the best decision possible. And how many search engine pages do we usually look at in search of an answer that satisfies our question? 60% of Brazilians don't make it past the first page . How important is SEO for brand branding? And this is where SEO consultancy comes in , because if the website is not in this select range of first results, it will probably not be read by users and potential customers.
In other words, if you created a website for your company and have been developing original content that is of interest to your target audience, but you do not have good SEO special-data work to support your actions, your content will not be read by those who should, and so on. will not be a source of new business for your company. Now, with well-designed content, complemented by an effort to optimize your successful website, you begin to attract customers, also gaining a better perception of your brand among your target audience. This perception represents the success of an important strategy, the branding of your brand, that is, the construction of your identity and strengthening it through good management.
So, after all, how important is SEO for brand branding ? 1. Website optimization work helps to make your content known, therefore, your brand as well. 2. By increasing the chances of your content being seen, you have more chances of showing your brand and its differences in relation to the competition. 3. A study shows that companies that are on the first pages of Google are considered by users to be the best in their segment, as many people understand the ranking of results as a seal of approval from Google. Imagine being found on the first page of Google with a result that is related to your business without mentioning your brand, such as: “law firm”, “restaurant in São Paulo”, among others; the user understands it as if Google were recommending you.