On the other hand, the blog is aimed at generating content that deals, for the most part, with issues related to your sector of activity . A mistake that some companies make when they begin to develop Content Marketing without proper guidance is creating blog posts that talk only about their products and services. But the company needs to talk exclusively about its offers on its channels to attract the public and thus do more business, right? No , at least when it comes to blogs.
Within a content strategy , blog articles Middle East Mobile Number List should be, for the most part, aimed at informing and educating the public according to the stages of the purchasing journey outlined by your buyer persona. A buyer persona is a semi-fictional character that represents your ideal client. And to reach your company, go through a purchasing journey represented by the sales funnel that is made up of 3 stages: Top of the funnel : moment when the buyer persona discovers that they have a problem.
Middle of the funnel : Here, the buyer persona looks for ways to solve it. Bottom of the funnel : At the end, the buyer persona discovers who can solve their problem. Right, but what does that have to do with content production? Well, following the Pareto Diagram, 80% of your content should be dedicated to the top and middle of the funnel and 20% to the bottom. To make this concept clearer, let's look at examples of issues corresponding to each stage of the funnel.