You churn out post after post, social media update after social media update — typing, typing, typing all the way, all day. It reminds me of that classic Dunkin’ Donuts commercial, “Time to make the donuts.” We are all like that little round Fred the Baker dragging our sorry selves to our keyboards to create yet another readable, but forgettable, post. I say, enough of this twaddle.. Think that’s going too far? Listen: It was just a matter of time. A brief history of the best decisions we ever made In what I am told was a long, torturous, heartsick, alarming, and titanic (yada yada) decision, Copyblogger closed comments on the blog. Something about the conversation moving to other platforms and too much spam.
I couldn’t care less. All I could think was, “Holy hell, Copyblogger philippines photo editor actually has backbone! I want to work there.” So I came onboard. But still, I had my doubts. And in no time, my suspicions were confirmed: that backbone was weak. Until October 17, 2014. That’s when Erika Napoletano (who is bigger than a taco, but smaller than an Airstream trailer, making her the ideal researcher) announced that it would be easier for Brian Clark to have a baby, and for that baby to be a two-headed, whiskey-drinking greyhound, and for that two-headed whiskey-drinking greyhound to start a podcast, and for that podcast to end world hunger, than for Copyblogger fans to engage on Facebook. So we killed our Facebook page.
My faith was restored. But only temporarily. Am I the only one who saw the writing on the wall? With the closing of comments and the death of our Facebook page, I thought it would only be a matter of time before we shut down the blog. Imagine my surprise when that didn’t happen. During a routine editorial meeting I said, “So, when are we shutting down the blog? What are we waiting for?” You would’ve thought everyone on that video call had just found themselves with nothing but a wig and a pocketknife in a bathhouse full of limber freemasons. At that point, I knew I had my work cut out for me. And this was going to take more than a little cajoling. So I convinced them to make me VP of Educational Content — the person who oversees the blog. I had to do something.