Has become a fundamental part of the lives of hundreds of millions of users to the point of reaching the viewing of more than five billion videos daily. Hence its suitability as a channel for brands to reach their consumers. Youtube has become a fundamental part of the lives of hundreds of millions of users to the point of reaching the viewing of more than five billion videos daily. Hence its suitability as a channel for brands to reach their consumers. With viewing figures that were unthinkable a few years ago, everything seems to be an advantage for those who dare to do so.
Of course, it still does not convince all companies and brands. According to ana aldea, global head of datasocial, "Despite all these advantages, there are many companies that still do not see youtube as a perfect tool to take advantage of its enormous potential for Professional Person Email List reach and dissemination." and it is that despite how 'simple' it may seem to approach this platform, success is not guaranteed per se, when there are so many millions of videos with which you have to compete. Phenomena such as influencers have increased – even more – the use of this platform. There are for all tastes, and they are the perfect example that highly finished products can be achieved and that attract users, as well as the opposite.
They may have great ideas to share, but because of certain 'details' they don't reach their audience as they should. Hence the importance of knowing the best techniques to position the content that is produced. It is about making the most of the possibilities offered by videos, as aldea explains: "Offering greater credibility, interacting with the consumer, expressing a lot in a small space or having a viral effect are just some of the benefits that companies can enjoy when uploading videos to youtube. Of course, you have to know how to do it well." in this sense, from datasocial they point out that: “this is where the serp comes into play, which is related to the results that appear when making a query in a search engine.