Who Gives A Crap embraces the “do good, feel good” side of philanthropy. Their branding is all about fun colors and design and they use humor in their social media & marketing without diminishing the quality of their product and community impact. They are also a big fan of potty humor which is something anyone can get behind! How you can be like Who Gives A Crap Who Gives A Crap is very honest and encouraging about their philanthropy, saying “We weren’t always making multimillion dollar donations—our first ever donation was to WaterAid for $2,500 Australian dollars. But because we established our donation model in the very beginning, we’re able to scale our business while prioritizing impact, all with the help of our customers who believe in our mission. It’s ok to start small when giving back, but if you start budgeting accordingly, your donations can grow, along with the heart of your company. 3) Patagonia — Patagonia logo Via Patagonia For all you non-outdoorsy types, Patagonia is one of the world’s most successful activewear retailers, selling everything from snow gear to fleece to sleeping bags that appeal to the all-things-adventure crowd.
And because those folks typically also very eco-conscious, Patagonia’s corporate philosophy is all about going green. They’ve built repair centers around the world to increase the longevity of their products and lower their carbon footprint. In 2016, they pledged $10 million of their Black Friday sales to grassroots environmental groups dedicated to preserving and improving the planet. Patagonia’s corporate philosophy is “100% For the Planet,” but they’re not perfect. They’ve been open and background remove service honest about the areas of their business that need improvement, like using fossil fuels to produce shells for their coats, which contributes to climate change. patagonia for the planet imagery Via Patagonia Patagonia’s commitment to changing and improving those processes and moving in the direction of becoming more sustainable and eco-friendly sets them apart from their not-so-green competitors.
How Patagonia uses green branding Patagonia’s rugged design and nature focus speaks to their outdoorsy target audience, but also echoes their commitment to protecting the wilderness that acts as the focal point of their brand. How you can be like Patagonia Not 100% eco-friendly yet? It’s OK. No one’s expecting you to be perfect. Being transparent and making the commitment toward a more sustainable business will connect with your customers. For example, let’s say you haven’t implemented a company recycling policy yet. Be open, be transparent, and let your team and customers know that you’re working on a solution. 4) Green Toys — Green Toys logo via greentoys Part of raising a healthy baby is providing a healthy environment, and don’t you think taking care of the natural environment is part of that too? Green Toys are an Eco Mama’s dream: not only are they safely made for your baby, they are made with 100% recycled materials.