This amount is subjective and can fluctuate between 10,000 and 500,000 followers. The exact number will depend on who is answering the question and the influencer market you are targeting. Micro-influencers have specific niche audiences that they are deeply engaged and connected to. Whether you have a beauty, fitness , fashion, lifestyle, wellness, food or travel brand, there is bound to be a large group of micro-influencers that you can reach out to. What distinguishes micro-influencers from macro-influencers? To begin with, the main influencers on social media (or macro-influencers) have achieved a kind of “celebrity status”.
These types of influencers often have hundreds of thousands (sometimes even millions) of followers, and it probably takes an arm and a half to get them Phone Number List to promote or endorse a brand's product or service. These types of influencers also tend to have more luxurious lifestyles than the average customer. Some extreme and notable examples of influencers who fall into this category are celebrities like the Jenners or the Kardashians. Micro-influencers, on the other hand, are much more similar to everyday consumers. Although the criteria for who qualifies as a micro-influencer remain quite subjective, in general these are people with whom your niche audience can identify and relate more.
When a micro-influencer recommends a product or service, it is perceived more as a trusted recommendation from a friend than from a celebrity. What can a micro-influencer do for your brand? Micro-influencers can be of enormous value to your brand because they have already built a robust group of followers. They have established a certain level of trust as well as a relationship with their followers through their personal brand. As a marketer, a collaboration with micro-influencers can help you reach a wider range of audiences to increase the visibility of your brand.