Use Google Analytics 4 to measure how well your marketing efforts are converting leads to sales. What are the top five features of GA4? Find out in this post. Have you managed to handle GA4 like an expert or still can't figure it out? Whatever the size of your business (small, medium or large enterprise), Google Analytics 4 (GA4) has something for you. What can Google Analytics 4 offer you? An analytics service that allows you to measure engagement and traffic on websites and applications; customizable dashboards so you focus only on the reports relevant to you, as well as many other features and capabilities.
Likewise, this service pays attention to customer privacy based on current legislation, such as the General Data Protection Regulation ( GDPR) of the Phone Number List Union. European and the California Consumer Privacy Act (or California Consumer Privacy Act (CCPA) ). Let's talk about the top five features of GA4. Google Analytics Reports 4 Whether you love them, hate them, or are just getting familiar with them, the Google Analytics 4 reporting option provides the user with templates or preferences for creating custom reports.
In the Analysis section, it is possible to drag and drop metrics, segments and dimensions for better analysis. What reports are useful? Tech Overview Traffic Acquisition Overview Path Exploration Landing Pages Exploration Overview Conversions & Events Linking Google Ads accounts in GA4 Want to see the full customer cycle? Want to know pay-per-click (PPC) metrics such as cost, clicks, impressions, and more? The Google Ads Account linking option allows you to see user engagement with your marketing efforts from ad clicks ( for example ), content consumption actions, or purchases.