As it is not a long-established holiday in our country, you can generate a need in consumers that perhaps they did not count on and that can cause a more impulsive purchase than usual. Do you have a store? Offer them the best products to organize a party. A hotel? What better way than a terrifying Halloween trip. Do you sell makeup? You're going to be great for your costume party...
What to do and what not to do in your Halloween emails
Once you have planned your strategy, it is time to define it. Below, we give you some tips on what you should and should not do in your Halloween campaign:
Good: Use humor and the appropriate tone for the holiday
Bad: Maintain a tone that is too serious (or go overboard with language that is excessively loaded or incomprehensible)
Good: Take advantage of the date to send a relevant message with a specific objective (sales, loyalty, recruitment...)
Bad: Send a campaign with nothing to say simply because “everyone is going to send it”
Good: Keep the campaign objective and CTAs clear.
Bad: Dilute the final message with excessive references to the holiday or include too many clickable buttons.
Good: Adapt the design with Halloween-related motifs and colors
Bad: Use the same template and colors that you use for regular shipments
Create your Halloween email strategy
The fact that a date is approaching that should be taken into account in marketing campaigns does not mean that it is enough to send an email that same day. It is worth calculating carefully to whom, how and why you are going to send that campaign or campaigns to ensure the best opening rate and the highest possible return on investment.
Shipping timing and cadence
As with any email campaign, the time or times you choose to send is crucial. I have bad news, you are not the only one who has thought of sending a special Halloween campaign. If you don't want to be buried (alive) among the other emails in the avalanche, you will have to correctly choose the moment of your sending. As? Knowing your audience and their schedules or using the way to send at the best time to each subscriber that Acumbamail PRO offers .
Just like in a good horror movie, you must perfectly choose the moment to give the “scare” to your audience for it to work.
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Opportunity to be creativeIf there is a holiday where you are allowed to be a little “naughty”, without a doubt, it is Halloween. Its imaginary filled with monsters, fantasy and “pop” culture allows creativity to be given much more free rein than on other occasions since almost everything is allowed.Take advantage of spontaneous purchasesAs it is not a long-established holiday in our country, you can generate a need in consumers that perhaps they did not count on and that can cause a more impulsive purchase than usual. Do you have a store? Offer them the best products to organize a party. A hotel? What better way than a terrifying Halloween trip. Do you sell makeup? You're going to be great for your costume party.