Types of marketing research market research can be develop in five ways that facilitate making appropriate decisions for the sale, offer and development of products or services. In other words, a large part of the success of your digital marketing strategy depends onof market research . Let's look at what each of them consists of and what they contribute to your brand or business. Exploratory investigation market research has an exploratory phase whose objective is to begin to obtain information because it is completely or partially lacking. Although it does not offer conclusive evidence, it does clarify the path or paths that must be taken to develop digital or traditional marketing strategies.
Although by its nature of 'search from scratch Phone Number List exploratory research is a first approach to the market and the consumer, it does place us immiately in the here and now. That is to say, it teaches us in broad strokes the economic, social and even cultural panorama that surrounds the market and the habitual and potential consumer. The exploratory phase of market research has a key resource such as digital research. And this part is especially important because, although it can be implement in other types of market research , it is a resource that allows us to delve into the phenomena of social mia and the web in general.
For example, what has been discover about post-covid consumers. It also gives guidelines that bring us closer to understanding their habits, uses and consumption from home. The above is summariz by the term insights or hidden truths of your consumer so that you can optimize them and connect them better with the objectives of your brand or business. An insight is also the consumer's language bas on their behavior and how their emotions motivate them when defining their unmet nes.