According to information from the Content Marketing Institute, for 85 percent of marketing experts, lead generation is the most important goal to achieve with the development of marketing efforts, such as content marketing. On the other hand, BrightTALK points out in a report that up to 53 percent of B2B marketers spend half or more of their budget on lead generation. Although the generation of leads is important, it should be considered that not every lead manages to become a sale and therefore it is necessary to evaluate its quality.
Considering this, we share 5 basic questions SMS Marketing Service that will help you in the qualification process: How did he find out about us? Leads for your brand or organization can come from different fronts, such as social networks, a webinar you did or a reference from a third party, and it is important to consider this information when evaluating them, did you know that leads that come from references from other people achieve 16 percent more in the customer lifetime value metric.
What do you look for in a new vendor or agency? For the sales team, it is essential to know how the potential client sees the work that a salesperson must do and what an ideal agent in this area should be like. For example, a prospect may be looking for a salesperson or agency that will help them fit in with the process, go hand-in-hand with them during growth, and provide measurable results. What attracted you to our brand.