The magic word in this context could be “scoop” (although you can rarely really apply it). We'll see. Everyone (especially the founders of start-ups) thinks that their business idea is the milk and that with little effort all the media will talk about them. That is obviously not going to be the case. You have to work hard and probably more. You have to sell a story more than a product .
Who are the people behind it? How Phone Number List did the idea come about? What have been the main obstacles to getting here? So as not to create false expectations. The issue of promising a media the scoop will only work if Mark Zuckerberg is one of your investors or you have developed a technology to solve the planet's energy problems. Despite not being anywhere close to those criteria, I achieved it a couple of years ago.
When we launched Coguan this worked well for us but I don't think it can be replicated in the same way for any type of start-up . In reality , it is not that complicated to do storytelling that attracts the attention of journalists. Your reputation will be positively affected if someone searches for your company name and, apart from your website, they will find all those appearances in the media.