It's no secret that the end of the year celebrations are one of the most anticipated moments for retailers. After all, it is at this time that, due to the Christmas spirit, many people have the habit of giving gifts to loved ones and friends. Therefore, to guarantee good sales during this period, it is necessary not to neglect your marketing campaigns.
As it is the most profitable commemorative date of the year, it is essential to focus the company's efforts on Christmas campaigns, as it is common for Phone Number List people to anticipate their purchases. Due to the importance of this date, we have put together 4 tips that will help you with your year-end marketing. Check out!
- Use social media to your advantage
Did you know that social networks are already part of the Brazilian's daily life? And that about 77% of consumers are influenced by them at the time of purchase? Therefore, it is essential to use them in your end-of-year campaigns.
In addition to allowing ads to be segmented to reach only the company's target audience, it is possible to use the resources provided by social networks to promote offers. Another point to be considered is investing in content marketing in order to generate engagement and virality.
- Invest in sponsored links
In addition to social networks, many internet users use search tools to look for products or services. It is no coincidence that investing in a sponsored links strategy brings good results. Therefore, it is essential to develop personalized campaigns with promotions and offers aimed at end-of-year celebrations.
A good tip is to use images on banners that generate an emotional bond with your consumer. If you want to achieve even better results, don't forget to develop a remarketing strategy. Through it, a potential consumer who has already visited your website will be more easily impacted by your ads.
- Use email marketing strategies
Reaching new consumers is the goal of every company. However, one of the most efficient ways to guarantee a constant sales volume is to create a relationship with old customers, in order to build their loyalty. Email marketing is an essential tool in this strategy.
Through it, it is possible to publicize offers, promotions, discounts, and messages of happy holidays and happy new year. In addition, email marketing allows you to segment who will receive the campaigns, in order to reach only those consumers who are interested in a particular product or service.
- Take local action
If your company provides physical service — in a store, for example — another good strategy is to invest in local actions to attract potential customers. In this case, depending on the type of your business, it is possible to achieve good results by investing in geomarketing or local search engines.
As you can see, there are several marketing campaigns that your company can run to increase your year-end sales. The most important thing is to have a well-established strategy and know how to apply it. Otherwise, there is a serious risk that you will not get the expected result.
If you liked this article, leave your comment saying what your strategy is to ensure more sales during the holiday season. To the next!