It may happen that the pictures will not open in any mailers, and the contents of the letter will be lost. Missing personalization: no greeting by name. The design does not provide for the possibility of adaptive layout. Nike's official online sportswear store. 4.jpg Pros : The style of the letter unmistakably determines the scope of the brand’s business. A good dynamic photograph was used as the main image. Successful composition of the letter: all graphic elements are balanced. Despite the fact that registration does not provide discounts on your first purchase, it gives the new Nike Club member many privileges: free shipping on orders of $100 or more, information about new products and sales.
Feel like a Nike VIP. The header contains the Armenia Email List menu items of the site. From them you can easily go to the desired section. The email design can be adapted for viewing on mobile devices. Call-to-action is highlighted well. Cons : The design of the letter is quite complex due to the background and objects superimposed on it. Not only creating, but also testing a letter in various mailers will take quite a lot of time. The email lacks personalization and an “Unsubscribe” button. There is no web version of the letter. An American chain of fast food cafes, which also provides the opportunity to order sandwiches online and have them delivered to your home.
Non-standard arrangement of content that attracts attention. An appetizing picture related to the topic of business. An original color scheme – the colors of the sandwich are used in the design of the letter. The subscription bonus is well highlighted - a free sandwich at the nearest Togo`s cafe. Limited time offer There is personalization, an “Unsubscribe” button, and social networking buttons. Cons : The non-standard arrangement of the content is probably due to the fact that it was created for printing. The text is only partially written in web fonts, the main part is done in images. If the mailer does not load the image, and the subscriber does not think to click on it, the contents of the letter will not be displayed.