Keep your brand consistent no matter what kind of message you’re sending. Learn More Using the website tracking snippet, you can monitor how subscribers move from your email to your website — and what they’re looking at. With this tool, the subscriber journey turns into actionable Phone Number List statistics on your advanced tracking platform, like Google Analytics. You’ll see important KPIs like click-throughs, bounces, first-time visitors, and conversions. You’ll also get important information about subscribers, like their geographical location. If you can understand subscribers’ online journey, you can tailor your emails and website content to drive better engagement.
Try segment builders with access to website behaviors and relative dates With the website tracking snippet in place, you can start organizing your contacts into like-minded groups. Segment subscribers based on the purchases they make on your website or the type of content they look at on your blog. These types of segments go beyond classic segments that are typically based on demographic data like age, location, or income, and focus more on a subscriber’s behavior. With Campaign Monitor, you can use the segment builder to create these groups.