Several years ago, Yakaboo diversified its promotional emails to actively engage subscribers, elicit responses to their emails, and promote reading. Emails with gamification entertain subscribers, attract attention to the brand, and make promotional emails enjoyable. Most importantly, game mechanics excite subscribers about receiving promo codes and increase the likelihood of them using them to purchasing products. Therefore, boosting sales is one of the primary business objectives.
The first email with gamification appeared as a small survey with multiple-choice answers. Upon clicking the button with the correct answer, the subscriber received another email with a prize. After several successful campaigns, Yakaboo decided to try a more complex form Phone Number List of gamification — an AMP game — for which they turned to the Yespo agency team. Solution: Involving Yespo experts and the Stripo editor functionality A good game should be impeccably executed — from concept to technical details.
The key challenge in creating AMP games in emails is the email coding, which must consider all settings. How the work on AMP game emails is carried out The preparation process takes about a month and includes seven main stages: First, Yakaboo brainstorms the idea for the email: what the mechanics will be; whether the newsletter will be thematic for a certain occasion; whether the email will be tied to a holiday; the seasonality and demand for certain types of products.