On Thursday, July 20, the films "Barbie" and "oppenheimer" will premiere, an event that social networks have dubbed "Barbenheimer." The networks talk about "Barbenheimer" because of the cinematographic "confrontation" that exists with Barbie and Oppenhaimer . It is a play on words that is trending on social networks and that was born on these platforms after the public saw that these two films named above were released on the same day. It is undeniable that the strategy they have carried out with the film Barbie is unbeatable , but it competes with what, it seems, will be one of the films of the year, Oppenheimer .
But, what is behind that "war" baptized as "Barbenheimer"? The Phone Number List story behind "Barbenheimer" On social networks they have pitted two films against each other, both premieres are the most anticipated of this year 2023. We are talking about Greta Gerwig's Barbie and Christopher Nolan's Oppenheimer , which arrive in Spain on Thursday, July 20 . After two great films premiered on the same day, the networks have baptized this fact as "Barbenheimer", but is it a marketing strategy? Well, it seems so or, if not, it is a coincidence that will bring benefits for both films.
It is not uncommon for movie studios to schedule releases of movies of different genres on the same day , but we are talking about the joy, fantasy and color of the famous Mattel doll, Barbie, to the intense and serious dark film of the man who oversaw the development of the atomic bomb , J. Robert Oppenheimer. These two premieres have led many to even consider seeing the two films in a row on July 20 , starting with the joy of Barbie starring Margot Robbie, continuing with Oppenheimer's story with Cillian Murphy or vice versa. And many experts assure that this is no coincidence . Marketing and advertising of «Barbenheimer» As we have commented throughout the article, it is no coincidence that these two very different films are released on the same day, and it is that Paul Dergarabedian , media analyst at Comscore, assures that the phenomenon "Barbenheimer is a gift of marketing born of the social networks” , and believes that it is benefiting both films. “You are certainly aware of both films in a deeper and more compelling way than I think could have happened if they had been released on different weekends,” says expert Paul Dergarabedian. The protagonist of Barbie herself has even said in London at the premiere of her film that the coincidence with Oppenheimer "is a perfect double bill", referring to the fact that Thursday will be a perfect day to go see both films .