The digital marketing ecosystem is permeated by acronyms and terms that are not yet widespread in the market in general. Many times, these nomenclatures are used indiscriminately, and even mistakenly, causing confusion in the lay public. Thinking about it, I will clarify the meaning of some recurring expressions in the industry of programmatic native ads. The list is not definitive, after all, every day the market creates new terms, new technologies and new acronyms.
But it's a good starting point to better understand native programmatics. Check out: Impressions One of the most common numbers in metrics, the impression, is nothing more than the number of times your ad was displayed during the campaign. clicks Clicks are important numbers for metrics, as they indicate the number of times users clicked on your ad acrossPhone Number List the entire campaign. cost per completed view – is a metric that arises when native video campaigns are run. This is the unit price of a successfully (100%) viewed video ad. The lower this value, the more value you get for your native video campaign. CPE (Cost Per Engagement) CPE – Cost per Engagement – is a metric calculated by dividing the cost by the number of engagements. However, not everyone uses the same criteria to measure this metric and not all companies that operate with programmatic media offer a measure of engagement.
Thousand – is the most common digital media unit metric. This number refers to the price of 1,000 ads displayed for your campaign. CTR (Click Through Rate) The CTR – Click Through Rate – is the percentage of clicks achieved in relation to the number of times the ads were displayed. DCO (Dynamic Creative Optimization) Trying to attract the public with the same image over and over may not be the best strategy. To achieve this, – Dynamic Creative Optimization – comes into play by analyzing the performance of native ads in the campaign and displaying the ad with the best performance to the audience. Thus, it offers the opportunity to test different creative lines.