Customer satisfaction is a key indicator for any company. Find out how to improve it with Minu's tips!
Obtaining customer satisfaction is one of Phone Number List the main objectives of companies . After all, when we have satisfied customers with our business, the chances of success are much greater - even more so in an increasingly demanding market.
As the name suggests, customer satisfaction aims to achieve a happier consumer with the solutions offered by companies, becoming a brand defender and an always-present user.
So, if you are looking for an assertive strategy to satisfy the public, you have come to the right place. Follow today's post and find out how to have very satisfied customers!
What is customer satisfaction?
Customer satisfaction consists of a performance indicator , capable of measuring how well a company can meet public expectations. Furthermore, the concept is also understood as the feeling of fulfillment aroused in consumers during the different stages of the purchasing journey .
Think of it like this: when you buy a product, it is possible to have a high degree of satisfaction (the merchandise met your expectations) or a low level (you were not very happy with the purchase).
For companies, the more satisfied customers , the better ! After all, if the consumer is satisfied, he is more likely to return to the business.
In an increasingly connected world, customer satisfaction gains even more notoriety, being guided by three pillars: speed, proximity and presence.
The first pillar, speed , is easy to notice. When we enter an e-commerce, for example, we prioritize a website with fast loading ; on the contrary, the tendency is to give up the purchase and, with that, our satisfaction decreases.
Proximity is about getting to know your customer, directing personalized strategies. A good option is to build unique and meaningful experiences for them using instant rewards from Minu.biz , our engagement platform that seeks to create lasting relationships .
Finally, we have presence , that is, your brand needs to be remembered by the customer. According to research from Think With Google , around 63% of consumers expect companies to offer a consistent experience every time there is an interaction.
This demonstrates that customer satisfaction is related to being present in different interactions with the consumer.
How important is customer satisfaction?
Man holding a magnet that is attracting coins.
Customer satisfaction brings numerous benefits, such as a higher growth rate in attracting and retaining customers.
Achieving full customer satisfaction is a daily challenge for companies . After all, it’s like the old saying goes “it’s not easy to please the Greeks and Trojans”. So, it's really difficult to make everyone leave your company satisfied.
Furthermore, this strategy is not limited to a brief survey , but rather requires in-depth data analysis to convert this information into real results.
However, when we reach satisfied customers, the benefits are incredible! Below, learn about all the advantages of winning over your consumer and learn how Minu.biz can help you!
CTA banner about the benefits of customer loyalty.
Improves the customer experience
When customers are more satisfied, it is possible to improve the shopping experience . As a result, people will talk more about your business in a positive way, contributing to generating brand recognition .
If you want to improve the experience and achieve customer satisfaction , our Rewards Marketing platform, Minu.biz, can help!
It is completely online and created to help with customer engagement, acquisition and loyalty strategies for all types of companies.
The platform works simply : you create a campaign, define how your customer earns the reward (it can be for a minimum purchase value, completing registration, etc.), select the best rewards for your audience and, once they comply, with mechanics, you shoot through the platform.
This way you provide an experience beyond what was expected and your customer feels valued.