So drop any ill will or prejudice with offline campaigns. Come with me with an open mind. Who knows maybe at the end of the text you can tell me how surprised you were by what you read. What is offline marketing? There's no mystery offline marketing is marketing that takes place outside the internet. Think for example of an action to promote a brand that the public does not need the internet to check out. Okay there’s a beautiful and simple definition of offline marketing. And don't hesitate thinking that you are not impacted by this type of action.
Even if you are a heavy user of social networks only communicate via email or WhatsApp and remain connected hours a day you are also a target of these campaigns. Offline Phone Number List marketing is in the telemarketing that calls you in the billboard that catches your attention in the middle of traffic in the newspaper or magazine that you read while waiting for a doctor's appointment and also in the pamphlet that is placed next to the windshield of your parked car. If it is advertising a new pizzeria the chances of a successful conversion are high.
Doesn't the idea seem so bad already? So be sure to check out some of the differences that this type of marketing has for its online version. Differences between Online and Offline Marketing I believe that the most striking difference is in the reach of offline marketing actions. It can't even be compared with online which simply encompasses anyone in the world connected to the internet. But don't be quick to consider this as a disadvantage as high exposure without conversion is nothing in any marketing strategy. The big problem and which also means an important difference is that you cannot use metrics to check the performance of your actions as you do in digital marketing.