Set of stages and triggers, the sales funnel is a representation of the path a potential customer goes through. It is divided into three stages — top, middle and bottom of the funnel — and plays an important role in the company's decision-making regarding strategic planning.
The sales funnel is present in the most diverse companies that aim to sell a service or product, therefore, it is a necessary strategy for their development and growth in the market.
Attention: in this post we will discuss the traditional view of a funnel, but recognizing that today the increasingly common behavior Cell Phone Number List is that of a path from point A to point B. What we find along this path has been called “ kind of confusing” as consumer behavior has been less and less linear! But as many companies do not even envision the funnel concept, we will focus on this format, ok?
Also known as a pipeline, the sales funnel is a set of strategies that show the customer's journey and aim to support a persona's buying journey , from the beginning of contact between the company and the customer until closing a sale.
For this strategy to really work, it is necessary to combine marketing and sales in a realistic structure for the future lead's purchasing journey and its passage through the funnel to begin sales.
At the top of the funnel, your role is to educate visitors to your website, blog or social networks . People realize that they have a previously unknown problem or need, but they still don't know exactly how to solve it.
At this point, you can offer content that explains and provides the first paths to solving these problems. Rich content, such as spreadsheets and infographics, are a great way to provide more well-crafted and in-depth information, which can be accessed by filling out a form.
With data such as name, email, profession, age, etc., the visitor now becomes a lead and begins to advance through the sales funnel.
While at the top of the funnel the visitor discovers that they have a problem to be solved, in the middle of the funnel they seek to solve them — even if they don't know exactly how to do this . Your role as a company is to help you with tips, techniques and other relevant information.
Avoid selling a solution at any cost. Here you are still far from that and have the purpose of maturing and qualifying the lead, taking them to another step in the sales funnel. It is at this point that he begins to decide on the purchase.