The first thing to do is to install Google Analytics on your website – it is the best way to track the traffic and sources of traffic your website receives: Set up dynamic call tracing to determine the origin of visitors who called using your website's number. Use contact forms to monitor which emails originated from your website users. Create special thank you pages to help trace the source of forms being filled out. Ecommerce sites can be set up to track purchases directly in Google Analytics or through a plug-in. Also, keep in mind that although it is very complete, Google Analytics has some limitations.
A good CRM (customer relationship management) tool gives you more accurate and detailed data on the path each customer has followed. In that sense, consider Country Email List using a platform like HubSpot or Zoho as a starting point. To attribute paid advertising campaigns, take advantage of the analytics functionality of each platform (Google Ads, Facebook, Instagram, etc.) to collect the data you want. 3. Tests For all this data to help you achieve your mission, you need to test which changes help improve results. It is convenient to start by testing what does not work . Comparative testing (“AB / Split Testing”) allows you to compare two versions of something to determine which works better.
You can test different colors, locations, texts, images, actions (redirects), etc. But be careful not to test too many things at once, because then your results will be too inaccurate. Heat maps allow you to track mouse movement to visualize user behavior on a web page. The combination of these two strategies yields even more valuable information to discern the path to the objective. Also, it is important not to rush testing. Allow enough time to collect a large enough sample size of users or data to draw conclusions. Also, testing is an iterative process. For optimal results, test, test, then repeat.