Much greater than the one seen in the previous example. You can also see that the lowest price option’s activity has increased greatly when compared to the previous version without the Anchoring Effect. This phenomenon of large numbers skewing your perception of the lower numbers isn’t unique to only this case study. In William Poundstone’s book, Priceless, there is an experiment in which students and professional real estate brokers were divided into groups. Each group was given different listing prices and asked to estimate the value of the same home.
Perhaps, the effect on the students was expected, but the Anchoring Special Phone Number Data Effect can also be observed as having an effect on the pros. Still not convinced? Don’t take my word for it alone. You can see it applied in pricing tables from companies that pride themselves on testing. CrazyEgg's pricing table: Hotjar's pricing table: Unbounce's pricing table: Need I say more? Bandwagon Effect Did seeing the see the anchoring effect in use on the pricing pages of well known brands make you feel more confident about its effectiveness.
Then you've just had a first-hand experience of the bandwagon effect. It's feeling that you are making the right choice because it's the same choice as other people. It's also closely related to social proof and authority proof. If you think back to thousands of years ago, humans needed to cooperate in small tribes to survive. That’s why we’re programmed to make decisions to not cause disorder within the group, even when it’s to our own detriment. That’s where the bandwagon effect. So how do you apply this to your pricing table?