The same applies here: why visit another website if you have already received all the information you need? Work on the E-E-A-T guidelines! With Google's E-E-A-T update, context, authority, and relevance become even more important. If you want to excel, you will need to create more content that is relevant to your target audience. Consider the following topics: What pain or problem does my product or service solve? What is the biggest benefit of my product or service? What is my product or service used for and what can I say about it? What questions do customers ask me about this product or service? In what context can my product or service be used and what can I say about it? This way you will share more valuable content, allowing.
Also contact your sales department for this Telegram Number Data can provide marketing input to create content based on questions they are asked during conversations. Be warned if you rely too much on Google Search as a performance channel Is Google Search the most important performance channel for your webshop and do you rely on it a lot? That is a risky approach. Make sure you set up a strategy in which you bet on multiple channels. Get started with brand awareness, focus on customer loyalty, investigate the possibility of marketplace marketing or go international to maintain your turnover.
Regardless of the consequences of AI in search results pages, it is wise to use a complete mix of online channels so that you are less dependent on 1 source. It is a trend that has been going on for some time: Google will always want to provide better and more complete answers to the SERPs so that visitors no longer have to leave Google. In addition, they will focus more on Google Ads, as it is an important revenue model for the search engine. SEO seems to be shifting further and further into the background. The Search Generative Experience for web shops Web shops generate traffic from the SERPs in various ways. Google Shopping and Google Search Campaigns are major sources of traffic from advertising.