For this purpose, you can use the functions of e-mail sending systems or marketing automation and CRM software. Many systems that automate internet marketing activities offer push notifications. To run them, just add a short code snippet to your website, configure the notification and start sending. When it comes to the form of notification, you have two options. The first variant can be a simple push notification , consisting of a headline, a short sentence and a link referring to your website.
The second proposal is the so-called rich push, which allows you to add buttons and graphic creations. If you do not use a system that automates your marketing activities, you can choose ready-made software. It is only used to trigger and optimize push notifications - Google Latest Mailing Database will give you a few suggestions. When choosing a solution that is right for you, remember that it should offer not only the possibility of carrying out a push campaign, but also monitoring its effects.
Finally, we present one trick that will allow you to increase the base of people to whom you can target a push campaign. In order for a person to be included in your lead list, they must first agree to receive push notifications from you. Internet users sometimes do it automatically, but sometimes they deliberately refuse to give such consent. It's worth trying to change their mind. When constructing the consent form to receive push notifications.