The Soccer World Cup is the biggest and most watched tournament in the world . The numbers of audience and interaction in social networks show that soccer is still the king of sports. A classic between Real Madrid and Barcelona, whose player squads have an approximate value of 1,317 million euros, is followed by 600 million people on television. This represents an incredible number: 1 in 10 people can watch this game globally. With more than 400 million followers together through social networks such as Facebook, world stars such as Cristiano Ronaldo, Lionel Messi or Neymar Jr have more followers than Justin Bieber, Shakira, Madonna, Leonardo Di Caprio, Angelina Jolie and Tom Cruise together, which barely exceeds 200 million between them. It is a fact that soccer moves masses and, together with that, the largest sponsorships.
Brands move around what the audience SMS Marketing Service and the public ask for, especially when they stand out in events such as the World Cup or the UEFA Champions League, where they can put a value on a World Cup sponsorship investment that will have huge impact. And everything counts. For example, although it may not seem like it, of the sponsors, Gazprom is the most talked about brand on social networks, according to TalkWalker , with 20 times more mentions in the last 13 months. McDonald's, for its part, demonstrates how to do a sponsorship that leads to its brand, since being part of the World Cup Fantasy game since 2006 , its hashtag, WorldCupFantasy , has been reproduced 2.576 million times without mentioning McDonald's.
However, once people interact with the game, there is no way they can move forward without being bombarded with McDonald's branding and advertisements. Value of sponsorships in Russia World Cup 2018 highlights According to reports from TalkWalker, every day at least $2,513,890 is spent on World Cup sponsorships. 913,691 fans/users engage with World Cup sponsors daily, averaging 0.36 engagement per dollar spent. Until the group stage of the competition, the firm Umbro dominated the competition with 4.7 percent engagement per dollar. How much does a sponsorship cost? Adidas – Average $850,000 per day By sponsoring the Golden Boot, the Golden Ball and the Golden Glove, up to now it has obtained nearly 75 thousand mentions.