In fact, I started my career as a developer and project manager at the Electronics Research Department (“ERD”), one of Israel's national laboratories. My task is to develop and oversee the deployment of innovative and complex systems. It wasn't long before I turned to the business side of the equation. I have held a number of executive roles in startups and public companies, including product, marketing, business development and management roles. Prior to my current role, I provided growth and strategy consulting services to high-growth, globally-oriented networking companies. You have been named Chief Revenue Officer.
Maybe you could start by explaining to our readers what a CRO does and how that role differs from sales, marketing, and finance? CRO has two key roles. The first is to develop the company's revenue strategy, execute it, and oversee all aspects of revenue operations. Essentially, break down the silos of individual departments and put them all under one roof. These include marketing, Customer Phone Numbers Data sales, customer success, customer support, business development, pricing and packaging, and business operations. The second is as an executive, influencing all strategic matters of the company, from culture to product and development, finance, and more. Typically, CROs do not handle back office operations, and this area is usually reserved for general and administrative positions.
Companies can and should tailor the CRO's roles and responsibilities based on their unique needs, characteristics, life stages, and skill sets. At Elementor, that means putting the product marketing department under my control. While the CRO position is intuitively comparable to a sales executive, there's a lot more to the position. My role is more relationship and strategy focused and covers the entire lifecycle of the customer journey, experience and monetization. In addition to this, coach and synchronize all customer-facing teams from within, identify new business opportunities and build new partnerships from the outside. The trend for companies to hire CROs does appear to have picked up over the past five years or so.