For a long time email marketing was seen as invasive communication or even spam But that changed thanks to the advancement of marketing automation tools, which made this channel the best way to deliver messages to people at the best time. According to Instituto , in 2015, the number of email marketing pieces sent and received per day exceeded 205 billion and is expected to reach more than 246 billion by the end of 2019. What is email marketing ? Email marketing is communication via email between the company and its consumers or potential customers. Some well-known examples of these pieces are: ticket offers.
Online purchase confirmation and promotion At first it was used as a digital version of mail in advertisements, so it didn't just reach its target audience. For this reason, email marketing was seen as invasive communication. Why do email Estonia Phone Number marketing ? Email marketing is a way to reach potential customers at a relatively lower cost than sponsored websites, banners or ads. With it you don't have to fight for attention on the screen, as the piece occupies almost the entire screen of the device, whether cell phone, tablet or notebook. Email marketing also allows you to receive delivery, viewing and click reports that help you make decisions for the next one .
The role of email marketing When the person allows the company to send marketing email they are giving access for the company to enter their personal life and talk to them. Therefore, a piece with a good communication strategy can be the way to have good communication not only with your customers, but also with your potential customers. Email marketing can be embedded in your digital marketing strategy as: Content Propagator; Relationship strengthener; Lead Engager; Business enlightener; Seller. Statistics: According to Adobe email survey 2016: 84% of researchers use their cell phones to check their emails daily. Among these, 45% of them look at their work emails and 63% look at their personal emails. People spend more than 4 hours a day reading emails at work, creating a behavior that reinforces the urgency of always a visit.