In our map, this situation occurs at the time of the initial consultation in the salon. The goal of the client: to see the SUV, to get answers to questions of interest. And the purpose of the brand: to convince the client of the need for a test drive. Goals do not "beat": the manager immediately directs his efforts to persuade the client to sign up for a test drive. However, at this stage, you must first answer all the client's questions about the car and remove all the barriers that appeared in the previous stages.
An since the goals did not coincide, then another barrier appears in the way of a potential buyer. Step 7. Form recommendations for each USA Phone Number List stage of the sales funnel Finally, the step for which everything was started. The brand must come up with a plan to remove barriers to the consumer's journey. Will it be possible to eliminate them completely or reduce the impact of negative factors on the client.
An example from the map: at stage 10, during the transaction, the client was dissatisfied with the long execution of the purchase. What should be changed for the brand in general and the dealer in particular? Of course, to analyze whether it is possible to optimize the process of concluding a deal. or something else that causes positive emotions). At the same time, recommendations are necessary even in the absence of a specific barrier.