Where can I see the conversion? Standard statistics on email campaigns provided by mailing services, as a rule, ends with the number of clicks on links in the letter. However, it is much more important for a business to track the final conversions to the target action: registration, purchase, filling out an application, completing a survey, etc. It is usually tracked through the Yandex.Metrics or Google.Analytics services. To Google. Analyst, for example, the average conversion rate of an email campaign is displayed in the Source/Channel section.
The DashaMail mailing service allows you Australia Phone Number List to pull up indicators from analytics systems through simple integration with GA and YM so that you can get a complete picture of the conducted email campaign right in the mailing list statistics: from the percentage of delivered and opened emails to the amount of sales and ROI. How to set up analytics: 1) Register in Google Analytics and Yandex. Metrica, if you haven't already done so. 2) Next, following the instructions of the system, insert the counter into your website. 3) Set goals. 4) At the “settings, tracking” step, when a mailing list is created.
DashaMail service, check the box in the “add tracking to Yandex.Metrica or Google.Analytics” section. 5) After that, a new section “ Analytics 360 ” will appear in DashaMail reports . To make it work, go to the "integrations" section in your personal account, click the "connect your account" button, then "allow". 6) After integration, you will be able to track conversions from mailing lists, clicks, set goals. Below we will talk about the main factors that affect the conversion, and what to do to increase it. Segmentation and personalization The likelihood of a purchase and a targeted action is higher if the subscriber receives content that meets their needs and expectations.