SMS is a very effective channel with high open rates. But at the same time, it is very personal and paid, so you need to work with it carefully.
High open rate. SMS is a very personal channel, notifications of which are rarely turned off. Therefore, messages are opened by about 95% of recipients, and they Greece Phone Number Address do it quite quickly - according to research , 60% of respondents aged 23-40 view messages in the first five minutes. The rest within a few hours.
Segmentation of recipients and personalization of text. SMS can be sent not to all subscribers, but to specific clients, selecting individual content for them.
Mailing not only to your base. Messages can be sent not only to existing contacts. Mobile operators provide a service of targeted SMS mailing to their subscriber bases.
Automation. You can set up trigger messages that will be sent automatically. These can be SMS with order confirmation, password recovery or payment reminder.
Read also: SMS mailing to clients: nuances of use and instructions for launching
Disadvantages of SMS mailings
Paid sending. Each message sent costs money, which is why SMS mailings are considered an expensive text communication channel. On average, one message costs from one and a half to three rubles.
Too personal. People are less loyal to advertising SMS because this channel is usually used for important information – messages from loved ones, banks, government agencies and other important organizations.
Strict restrictions. No more than 70 characters in Cyrillic in one message, or 160 in Latin. You cannot add media files or make branded design.