SMS is a great channel if you use it correctly, but SMS marketing can also present some challenges.
Here are four common challenges with Brunei Phone Number Database For SMS marketing:
- GDPR – have the recipients consented?
When you use direct marketing, there are laws and regulations to take into account. Brunei Phone Number Database For SMS marketing, which falls within the scope of direct marketing, is no exception.
So what do you need to keep in mind when it comes to SMS and GDPR? Well, you need to keep in mind that:
The recipients of your SMS marketing actively consented to receive marketing via SMS.
The recipients of your SMS marketing can easily unsubscribe from future SMS mailings.
Different countries have different laws when it comes to consent, opt-out, and privacy.
- Format & length limitations require greater customer understanding
Currently, your SMS messages can only consist of text, links and emojis. In addition, there is a maximum number of characters per SMS to consider (max. 160 characters per SMS). With limitations on the format and length of SMS messages, you need to understand your audience in depth. What catches your recipients' attention and curiosity? What do they like? What words should you use to get them to take part in your messages and messages?
One tip here is to use a customer database. With collected data, you can analyze your customers, gain insights into who they are and what they like, and create segments based on demographics, geography, and order history, for example.
Fear of fraud attempts
Unfortunately, fraud attempts are not uncommon today. There are those who contact you through email and phone calls as well as Messenger and SMS to trick the recipient into paying money. SMS containing unknown links can, just like in other channels, arouse suspicion. Those who use SMS marketing should therefore have an understanding of the uncertainty and fear that can arise. You should take this into account when planning your SMS mailings.
A strategy is required
Surely you also have a website? An Instagram account? Maybe an ad that runs on Google? Then you probably already have a solid grasp on this strategy. Or not? If you don't, here's a sentence that you're more than welcome to repeat a few times (either silently to yourself or out loud so everyone can hear):
You need to have a strategy for your SMS marketing.
You need to clarify details like what, when, who and why. More information on what your strategy should include can be found below.
To sum up the challenges, you have GDPR, content restrictions, the fear of fraud attempts and a well-thought-out strategy for your SMS marketing to consider. But that’s not a match for you, is it? I thought so! Now let’s continue with some ideas and examples of content for your SMS.