Determining your desired customer base makes every part of your branding process easier. This step helps determine how to speak to your target audience with the language, terms, and tone that best relate to your primary buyer personas. We’ve discussed a few branding identities below.
Defining target audience
You should start by defining your target audience by looking at demographic and psychographic information. The following questions can be asked about the target audience; "What are their ages, genders, job descriptions, incomes and education levels? What is their personality like? What values, hobbies and interests do they have? What kind of lifestyle do they live? What other brands do they like?"
Defining the brand mission
After researching your audience, the company cape verde b2b leads mission needs to be defined in light of the information obtained. What do you offer to your customers? The answer to the question will largely give your company mission. On the other hand; information such as the products and services provided, which customer requests are met, what they will change, what they will contribute to should be provided.
How to Create Visual Identity Brand Mission
Creating the visual brand
Once you have the answers to these questions, you will naturally begin to create your brand image and the visuals that support it.
Color palette selection
Visual identity design is the backbone of creating a visual identity. Creating your visual brand requires choosing a color palette. It is important to use color psychology to choose a hue that fits your identity.