When we talk about quality content, we inevitably think of SEO… it is impossible to forget it, after so much time nagging about this topic.
But beware! On social media, the party is completely different.
When you create “quality content” for Google, the work is to make the search engine see it as something worthwhile and then comes the user response to confirm it.
So, forget about how many words a fans data post should have or whether the image you are posting can generate duplications.
We are ONLY interested in things that may interest people immediately.
So, with these foundations in place, we must consider:
“You” are not your user community
Your judgment is not universal. Unless you know your audience very well, rely more on results than on your instinct.
The results are almost always surprising.
Don't forget the context
We must consider that we do not only want to “interest” our community, but to interest it in a social context.
Does that mean professional content has no place? Not necessarily.
But I am not the same when I am looking for an article to inform myself about something as when I am browsing Facebook in search of something that will help me disconnect.
As an example: a post titled “The 25 factors that will mark the future of SEO in 2016” is something that undoubtedly interests me… but on Facebook, what I do is laugh compulsively at Cabronazi ’s nonsense .