You should give prominence to this sales pitch and exploit the “how to sell more on the Internet” to achieve huge profits.
In its day, it was a technique exclusive to the most astute marketers and copywriters.
You were testing the waters with no intention of buying anything and, before you knew it, boom! You were going home with the keys to a Ford Fiesta that didn't fit in your hand.
Do you remember?
Nowadays, we all want to sell more on bulk data the Internet and we know perfectly well that this powerful strategy with which so many car salesmen would have swept us away in the past, is no longer an exclusive weapon of sales professionals and has become the common property of everyone who undertakes.
I am referring to Benefits. Specifically, to the strategy of giving prominence to benefits.
You imagined it, right?
After all, how many times have you heard us all say, “Always, benefit over feature…”?
“Paint a picture in their mind where they can clearly see the many benefits they will get from buying your new app, or eating at your restaurant, or using your copywriting services …”
Thousands, for sure...
But, the reality is different because nothing is that easy.
Highlighting the benefit of your product or service without the potential customer realizing that you are using one of the most blatant sales techniques in history has to be done with a certain grace and subtlety.
But, of course, it is not impossible.
At all.
It is possible to sell more on the Internet by highlighting the most important benefits of the product or service you offer.
The key is in a simple word (two, in Spanish, because our language splits us in half when we ask a question).