Here are some common social media KPIs that highlight engagement:
- Reactions
Reactions are a basic form of engagement. They typically involve users clicking a “Like,” “Love,” “Celebrate,” or similar button.
The type and range of reactions available may vary depending on the social media platform.
For example, Facebook offers a range of gambling dataset reactions, such as “Love,” “Angry,” and “Sad,” while platforms like Instagram focus primarily on “Likes.”
These reactions provide an easy way for users to interact with your content and express their feelings.
Here's an example from LinkedIn showing the number of reactions a post has received:
An example of a Semrush LinkedIn post showing the number of reactions a post has received
Why reactions are important
Tracking reactions helps you understand what content is meaningful to your audience.
A high number of reactions is a good sign that your content has hit the mark. And it can inform your social media content strategy . So keep creating content that your audience wants.
- Comments
Comments are written responses that users add to your social media content.