If you are not yet familiar with Holistic Marketing, read this article and learn everything about this innovative approach to marketing and administration!
With new technologies and easier access to the Internet, the consumer is changing quite a bit over the years .
They are increasingly independent when choosing a product or service, doing a lot of research into the price difference and the cost-benefit ratio offered by brands.
When a consumer decides on a product or netherlands email list 6 million contact leads company, he or she is already aware of the main characteristics of the object of his or her desire and knows very well why he or she has chosen it.
For this reason, it has become essential that marketing and sales strategies be altered to accompany these transformations, in order to be able to offer the right item to the buyer persona in an unquestionable manner.
Among the tactics adopted, a large investment is perceived in the adequate implementation of marketing processes, in the realization of intelligent and assertive campaigns and, to influence and conquer the public, in the correct application of the 4 Ps of Marketing or, as it is also known, the Marketing Mix .
In general, all of these strategies aim at the same goal, increasing the lead base and increasing the number of sales — that's where Holistic Marketing comes in.
The aim is to unite different processes, activities and demands of Marketing, based on a 360º vision of all the company sectors related to the execution of the business, recognising the importance of each one individually, but also synchronously.
Do you want to better understand this concept and find out what the benefits of adopting it in your company are? Then continue reading this post and resolve your doubts on the subject.
What is Holistic Marketing?
But what is Holistic Marketing really? It is a strategy that considers a business as a whole and not divided into parts or sectors.
According to the precepts of Holistic Marketing, all departments act together to create a positive and homogeneous idea in the consumer's head, ensuring that they choose your product or service and not that of the competition.
In Holistic Marketing there are some key concepts that need to be explored. Below we explain each of them in more detail.
Integrated marketing
For integrated marketing to be effective and fulfill its role, the 4 Ps of the marketing mix — product, price, place and promotion — must act in a synchronized manner to convey the right message to the consumer.
When these elements are in balance, it becomes much easier to captivate and influence your target audience.