All of the benefits listed above add up to your ultimate goal: to grow your business. And it’s not always about immediately making a purchase. Enjoying scalability and longevity comes from the following elements: Build Relationships With Leads and Customers. When your audience regularly receives communications with you — and when those messages are personalized — you’re laying the foundation to actually develop relationships with them. A birthday discount code, a reminder that it’s time for their next dental cleaning, recommended items based on their preferences all make them feel like, on some level, you’ve taken the time to know them.
Establish Credibility. Creating educational content C Level Executive List and sharing it regularly builds credibility. People come to see you as someone who really knows their craft and related nuances. This is especially true when you’re including inbound marketing elements into your emails — such as blogs, infographics, and video series. Bonus points when people start sharing this content and you start getting backlinks citing you as their sources. via GIPHY Stay Top of Mind. Large companies that have become household names — such as Apple, Disney, and Amazon — don’t have to do much for people to think about them whenever they need what these entities offer.
However, smaller businesses do have to send steady reminders that you’re ready, willing, and able to help them overcome whatever challenges you can resolve. And this includes communicating with them consistently. Promote New Products and Services. Any time you create or upgrade a product, or start offering new services, you get to shout it from proverbial rooftops with automated emails. And you can include all related information in an easy to consume format: launch date, a bulleted list of benefits, price points, additional features. You can make them even more helpful by including videos showcasing how to use them.