We often find ourselves thinking about the necessary synergy between marketing and sales. In fact we see this need all the time in the market. Because? After looking at both sides of the coin, we understand the need for both and the success that comes from working side-by-side. Once, when interviewing a sales rep, he told us that the marketing team at his company drove him crazy and that they really don't do great things. Sales often do not see the importance that marketing brings, by making the company and the product better known and, for that, in this post we will show some points of why integrating marketing and sales is so important.
Because making money is not easy Making money requires a lot of tuning plus a well-oiled machine (with gears turning properly, which are your sales and marketing staff, your internal processes and sales pipeline ). By executing everything with maximum Bulgaria Phone Number efficiency, you can achieve a reduction in the cost of acquisition and sales. Unfortunately, the reverse is also true. For example, João operates a small law and financial services firm in Belo Horizonte. He then tells us that his recent campaign went badly. João's campaign was very well written, his offer was highly valued and he targeted his communications appropriately for each market segment.
What let him down was the fact that he emailed around 5,000 recipients too many for his two business development managers to follow up on, assess each customer's needs, close the deal and, then manage the account. By the time their managers were able to follow the results closely, the leads had already forgotten about the proposals. They had many expressions of interest but only 2 new customers, making the cost of acquisition per customer (ROI) incredibly high. 2. Because the machine needs to be constantly powered If you provide a product or service, your sales pipeline is the journey your leads go through to become a customer or potential customer.