There are native Google tools such as Google Trends and Google Keyword Planner that can help you find the ideal keywords for your business. These tools allow you to estimate the volume and traffic for each keyword and find out which keywords are most searched for in relation to your industry. 3 tips to optimize your website with keywords What types of keywords exist? When you're doing keyword research to include in your content, it's important to know that there are different types of keywords.
Let's look at this in detail: 1. Short Tails These telegram marketing keywords are those that have a maximum of two words in their composition. They are the most contested, because they are generic and highly searched. Examples of Short Tails could be: “sneakers”, “hotel”, “flights”. It is difficult to highlight and position our site if we only use short tails in our SEO strategy since these keywords appear on most websites (depending on each sector, of course). 2. Middle Tails This is what popular word chains are called.
They are made up of two, three or four words and, although they are popular, they tend to be less frequent than short-tails, which helps them to be more likely to achieve first results in search engines. For example, “hotel in Cancun”. 3. Long Tails Finally, long tails are those that filter the search even further. These are longer strings of words. They tend to be much more specific terms, therefore, their search level is lower and they can help us stand out in search engines.