We want to click on a title, read, buy, book... because we want to solve the problem, because we think we need it right then. We do not ask for advertisements. We want to find something unpaid, organic, some article or video... And in most cases we will click on the first result, scroll to the bottom of the first page and never go to the second page of search results. Ok, as long as we are not looking for information about a new partner, very specific information or pages from which we would like to "steal" something, so we better steal from one there on the 10th page because no one will find out. Nobody, except Google. But about that on another occasion. At Google, we act actively and we are the ones who decide what to click on. On Facebook, just like when we watch TV, we don't want advertisements .
We want to have fun and relax. We are not interested in your offer, in fact it bothers us, what are you doing in our news feed? Our motive to click on something and buy it is extremely small, you have to work very hard around us to persuade us to click. And spend america cell phone number list your ad budget. Clicks on mobile ads are not high, and over 50% of clicks happen by accident . We call this interruption marketing . People don't like ads, people like recommendations from other people. That's why we ask friends on Facebook for a recommendation for a good hairdresser, dermatologist or plumber. But what if there is no good recommendation, where do we look next? On Google. We won't even look for most things via Facebook status, no one is so boring that they look for information from friends every day if they can easily and without hassle find it on Google, especially if it's about something specific or intimate.
We will search for information ourselves and click on the title that is closest to what we want to find. This is called attraction marketing . The content puts the product or service in context, explains its use and usefulness for solving a particular problem, familiarizes us with it and actually converts us more easily into a customer. Explain to people what they need and WHY, don't just offer them products and special prices, give them a , a REASON that tells them: this will make your life easier/solve the problem you have.