Segmentation is the breaking down of an emailing list to small groups with similar characteristics, such as location, age, buying history, or engagement. Segmentation will, therefore, enable UK businesses to create highly relevant messages to each of their distinct customer groups, which offers the potential for better levels of engagement.
Geographic Segmentation: This will help in sending promotions or information based on location or that might be particular to certain regions.
Behavioral segmentation can enable UK Email Database the company to send emails on the basis of past behavior; this includes abandoned cart reminders, discounted price on birthdays, or suggesting certain products based on purchase history.
By applying segmentation, businesses can enhance customer experience, lift open rates, and decrease unsubscribes.
b) Personalisation
Personalization is more than just inserting a customer's name into the subject line of an email, even though that's still not bad. It means making the content of an email reflect a recipient's interests, past actions, or preferences. With data analytics, businesses can create extremely personalized content speaking to the needs of the individual. Examples of personalization include sending recommended products based on browsing or purchase history.