In the last 20 years, mobile apps have expanded from entertainment into all areas. People use them to track their steps, exercise, manage their finances, order products, and get discounts.
Developing mobile applications for business has long ceased to be an innovation, and there are even special awards for teams creating services. Neti.mobile has encountered all sorts of requests. We do not support the idea of development for the sake of development; corporate solutions are created for specific tasks.
Why mobile applications are needed and how they change the life of a company, read our article.
Why does a business need a mobile app?
A mobile application for business can become shopify website design a useful tool for interaction with clients or employees. What tasks can be solved using a mobile service:
Increase loyalty. The easier access to the company's services and products, the more positive the user experience. Give customers the opportunity to order through the app in a couple of clicks, create selections of similar or related products. It is much more convenient when the order history, reviews and bonus points are at hand and in a place where you do not have to log in through the browser every time.
Establish communication. Making it easier to access support is one of the answers to the question “what is a mobile app for?” The audience needs the ability to contact the company quickly. What can be done: chat in the app or integrate social networks. Users will appreciate having a choice of communication channels.
Increase sales. It is easier to place an order through an app than through a browser, no matter how well you have adapted the site. Push notifications will help you quickly remind the user about an abandoned cart, as well as notify about promotions and discounts. Additional sections will help with this, for example, such as recommendations or special offers - motivate customers to make additional purchases.
Collect statistics. A mobile app for your business will help you get to know your target audience better. One of the pain points of every company's marketing department is the discrepancy between Yandex.Metrica and other analytical services data and the data from the website's admin panel or CRM. Your own service will help you get more data, and it will be easier to calculate LTV, CAC, and other important UNIT economics data. Marketers will definitely thank you: the more data, the more accurate the strategy.
Make the employees' work more comfortable. Let them have quick and easy access to sales information, personal customer data and other important functions. For example, a work calculator will allow employees to quote the customer a price immediately after measurements. Visualization of the result can become a factor in choosing a company. It is difficult to imagine how new windows or wallpaper will look, but a visual forecast inspires confidence. Agree, it is easier to decide on an order when the calculations are transparent and are made immediately on site and there is an example of the result of the work.
We figured out why a mobile application is needed for business. In general, the service can combine different functions, everything depends on the customer's request and the company's tasks.